The utilitarian aspect of the philosophy of ecology: The case of corporate social responsibility

This study aims to combine the philosophical perspective and the practical ethics of ecology in the everyday with a more pragmatic concept of corporate social responsibility. The importance of the latter is shown to be based in the abandonment of the distinction of subject and object and the development of personal as well as cultural ecological consciousness embedded in the notion of unity between man and nature. This philosophical shift in the consciousness is also reflected in terms of utility. Hence, the study examines whether the relationship between corporate social responsibility and firm’s sales growth is mediated by competitive advantage, and whether employees’ individual perception in the everyday and beliefs of social responsibility can play a moderating role on CSR-sales growth relationship. The analysis revealed that there is the link between CSR and sales growth and that there is a positive effect of CSR on sales growth which is positively moderated by employees’ individual beliefs of social responsibility which has been implied by the ecological consciousness.