Caracterización del desempeño del negociador comercial cubano en empresas seleccionadas según la percepción de sus contrapartes

Yaimary Marrero Ancizar; Maritza Ortiz Torres; Fidel Márquez Sánchez; Rafael Antonio Sorhegui Ortega

Caracterización del desempeño del negociador comercial cubano en empresas seleccionadas según la percepción de sus contrapartes

Yaimary Marrero Ancizar, Maritza Ortiz Torres, Fidel Márquez Sánchez, Rafael Antonio Sorhegui Ortega

Universidad Espíritu Santo

Producción científica: Contribución a una revista › Artículo › revisión exhaustiva

Resumen

In the article they present the results of the application of a procedure that allowed to characterize the performance of the Cuban negotiator of selected companies according to the perception of the foreign counterparts that have relations with them, in addition the comparison is made with the ideal profile defined by experts and the perceived by the counterparts, which allows to identify the fundamental elements on which one must work to improve the performance of the same.

Título traducido de la contribución	Characterization of the performance of the Cuban commercial negotiator in selected companies according to the perception of their counterparts
Idioma original	Español
Publicación	Espacios
Volumen	39
N.º	45
Estado	Publicada - 2018

Palabras clave

Desempeño
Negociación
Negotiation
Perfil
Performance
Profile

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title = "Caracterizaci{\'o}n del desempe{\~n}o del negociador comercial cubano en empresas seleccionadas seg{\'u}n la percepci{\'o}n de sus contrapartes",

abstract = "In the article they present the results of the application of a procedure that allowed to characterize the performance of the Cuban negotiator of selected companies according to the perception of the foreign counterparts that have relations with them, in addition the comparison is made with the ideal profile defined by experts and the perceived by the counterparts, which allows to identify the fundamental elements on which one must work to improve the performance of the same.",

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author = "\{Marrero Ancizar\}, Yaimary and \{Ortiz Torres\}, Maritza and \{M{\'a}rquez S{\'a}nchez\}, Fidel and \{Sorhegui Ortega\}, \{Rafael Antonio\}",

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AU - Márquez Sánchez, Fidel

AU - Sorhegui Ortega, Rafael Antonio

PY - 2018

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AB - In the article they present the results of the application of a procedure that allowed to characterize the performance of the Cuban negotiator of selected companies according to the perception of the foreign counterparts that have relations with them, in addition the comparison is made with the ideal profile defined by experts and the perceived by the counterparts, which allows to identify the fundamental elements on which one must work to improve the performance of the same.

KW - Desempeño

KW - Negociación

KW - Negotiation

KW - Perfil

KW - Performance

KW - Profile

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