Acceptance of mobile commerce in low-income consumers: evidence from an emerging economy

Silvana Dakduk; Zuleima Santalla-Banderali; Jose Ribamar Siqueira

doi:10.1016/j.heliyon.2020.e05451

Acceptance of mobile commerce in low-income consumers: evidence from an emerging economy

Silvana Dakduk
, Zuleima Santalla-Banderali
, Jose Ribamar Siqueira

Universidad de los Andes Colombia
Universidad Javeriana

Research output: Contribution to journal › Article › peer-review

51 Scopus citations

Abstract

m-commerce;

Original language	English
Article number	e05451
Journal	Heliyon
Volume	6
Issue number	11
DOIs	https://doi.org/10.1016/j.heliyon.2020.e05451
State	Published - Nov 2020

Keywords

Applied psychology
Business
Consumer psychology
Emerging markets
Low-income consumer
Marketing
Social sciences
UTAUT2
m-commerce

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10.1016/j.heliyon.2020.e05451

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@article{e27dbae79abf486bae28faa0f7411fb5,

title = "Acceptance of mobile commerce in low-income consumers: evidence from an emerging economy",

abstract = "m-commerce;",

keywords = "Applied psychology, Business, Consumer psychology, Emerging markets, Low-income consumer, Marketing, Social sciences, UTAUT2, m-commerce",

author = "Silvana Dakduk and Zuleima Santalla-Banderali and Siqueira, \{Jose Ribamar\}",

note = "Publisher Copyright: {\textcopyright} 2020 The Author(s)",

year = "2020",

month = nov,

doi = "10.1016/j.heliyon.2020.e05451",

language = "Ingl{\'e}s",

volume = "6",

journal = "Heliyon",

issn = "2405-8440",

publisher = "Elsevier Ltd",

number = "11",

}

TY - JOUR

T1 - Acceptance of mobile commerce in low-income consumers

T2 - evidence from an emerging economy

AU - Dakduk, Silvana

AU - Santalla-Banderali, Zuleima

AU - Siqueira, Jose Ribamar

PY - 2020/11

Y1 - 2020/11

N2 - m-commerce;

AB - m-commerce;

KW - Applied psychology

KW - Business

KW - Consumer psychology

KW - Emerging markets

KW - Low-income consumer

KW - Marketing

KW - Social sciences

KW - UTAUT2

KW - m-commerce

UR - https://www.scopus.com/pages/publications/85096211098

U2 - 10.1016/j.heliyon.2020.e05451

DO - 10.1016/j.heliyon.2020.e05451

M3 - Artículo

AN - SCOPUS:85096211098

SN - 2405-8440

VL - 6

JO - Heliyon

JF - Heliyon

IS - 11

M1 - e05451

ER -

Acceptance of mobile commerce in low-income consumers: evidence from an emerging economy

Abstract

Keywords

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