Acceptance of mobile commerce in low-income consumers: evidence from an emerging economy

Research output: Contribution to journalArticlepeer-review

46 Scopus citations

Abstract

m-commerce;

Original languageEnglish
Article numbere05451
JournalHeliyon
Volume6
Issue number11
DOIs
StatePublished - Nov 2020

Keywords

  • Applied psychology
  • Business
  • Consumer psychology
  • Emerging markets
  • Low-income consumer
  • Marketing
  • Social sciences
  • UTAUT2
  • m-commerce

Fingerprint

Dive into the research topics of 'Acceptance of mobile commerce in low-income consumers: evidence from an emerging economy'. Together they form a unique fingerprint.

Cite this